Walking up and down the rows of his greenhouse, the careful and caring sweep of Logan Osenga’s gaze is almost parental. And with the amount of time, dedication, and work he’s invested into his farm, it’s no surprise the relationship he has with the growing cannabis plants brings to mind the bond between a father and child. He walks up and down the isles of sprouting green, in one of several of the large greenhouses he built himself, to make sure the plants have all the nutrients and water they need. This is a small example of the intimacy he has with his farm that contributes to his success as the first recreational cannabis company in Benton County.
Starting Cascade Valley Cannabis in 2016 wasn’t originally what Osenga had in mind for his future. A student of Lane Community College and Sumner College, Osenga began his educational journey pursuing a future in child development, the adding nursing prerequisites to his course load that would inspire his transition into nursing. “I like to feel good about what I’ve done at the end of the day. Like I’ve impacted someone's life,” says Osenga, explaining his gravitation to career fields that focus on helping others. He is especially drawn to vulnerable populations that require extra care. “I really like babies, honestly. I guess I first investigated the possibility of being a midwife, but there’s not many male midwives,” he explains with an understanding shrug of the shoulders. “I would much rather deal with babies or animals. Things with a pure innocence to them.”
Nursing satisfied Osenga’s desires, but only for a time. When explaining his transition out of the field Osenga says, “I loved the patient contact that I had. It was the work environment that burns you out. I think it burns any nurse out.” He decided to break out of the cycle of understaffed shifts that confined him inside a building. He migrated to California where a friend had told him about the open farm position that triggered the domino effect that launched him headlong into the cannabis industry. From there he moved on to work at another medicinal farm, and then another. What started as a respite from the uncertainty of his future career evolved into a sustainable passion for large-scale growing.
He reached out to his mother, Theresa Stephens, and discussed his interest in starting his own farm. She joined his crusade and the two began their search for a location. They quickly discovered the high cost that would come with a California property. With recreational cannabis legalization within eyesight Oregon’s eyesight, Osenga moved his search back to his hometown where he found what he described as the “perfect property.” Despite not having the most ideal growing conditions in the state, Cascade Valley Cannabis was born.
Bringing his cannabis farm dream to life didn’t lead to carefree days spent frollicing in feilds of green for Osenga. In fact, not only did he and Stephens have to learn the process of building a business from the ground up, but they also shouldered the pressure of being the first recreational cannabis farm in Benton County. It didn’t take long before competing farms were on their tail and the fight for recognition in a state that would soon be producing more cannabis than can be consumed by the population began.
Regardless Osenga managed to keep his head above water in the growing sea of brand names flooding the market. His company became known and in demand in towns throughout the state. The various pre-roll options in particular have earned him widespread attention from medicinal and recreational users alike. He attributes his success to his and his mother’s day-to-day involvement with the farm and the unique environment they’ve crafted with specific intention.
“It’s different than most of the agriculture industry in that anyone, be them from another country or fresh out of school or with no education at all, can come here and get some experience. And more than that, get taken care of and healed and get a new perspective on life while they’re here. I’m really grateful I can open my doors that way.” To Osenga his property is more than a workplace, it’s a home. He hopes to provide a haven similar to the one he stumbled upon in California that marked the point his entire life path changed. His goal is not only to heal his consumers with the medicine he’s grown, but also to have a positive impact on the lives of those he works alongside.
As ideal as a workplace like that may appear, it comes with struggles of its own. “There’s a reason most businesses don’t have that family, communal, free-flowing vibe and end up with a very corporate and strict structure to be profitable. I’m trying to break that rule.” Osenga’s hope is that the quality of his family focused product grown with love will be enough to beat out the excess of competitors vying for the public’s eye.
At A Glance
Who: Logan Osenga
Occupation: Head of Cascade Valley Cannabis
Hometown: Corvallis, OR
Age: 30
Education: Graduate of Lane Community College and Sumner College
Contact: cascadevalleycannabis@gmail.com or https://www.instagram.com/cascadevalleycannabis
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